Kajol with Latest Wedding Jewellery

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Kajol with Gold Balls Jewellery

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The spurt in advertising comes after a tough couple of years for jewellers in India. Following new rules in January 2016 when 1% excise duty was levied on jewellery manufacturing and the PAN card was made a requirement for all gold purchases above Rs 2 lakh, jewellers across India went on strike for over a month in protest, resulting in a steep drop in production and sales. Demonetization the same year dampened prospects of a revival.

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